While setting up GTM to track social media outbound clicks on my website using Google Analytics 4 (GA4), I encountered a few unexpected challenges. Tracking icon-based links — like those leading to Facebook or Instagram — wasn’t as straightforward as I thought. In this post, I’ll walk through what worked, what didn’t, and how I eventually set up a reliable solution using Google Tag Manager.
Blog
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How I Use GTM to Track Social Media Outbound Link Clicks
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Digital Advertising in the Age of Data-Driven Marketing
In today’s world, digital advertising has transformed from a craft focused on messaging and creativity into a highly sophisticated, data-driven system. Behind every online ad you see—whether it’s a banner on a news website, a sponsored post in your social feed, or a video before your favorite YouTube clip—there’s an algorithmic process working to deliver the right message to the right person at precisely the right time. The essence of internet advertising lies in this core idea: optimization of attention through data.
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Introduction to Using Github for CI/CD
GitHub CI/CD provides a seamless way to automate the building, testing, and deployment of code changes directly within GitHub repositories. This practice, known as Continuous Integration and Continuous Deployment/Delivery (CI/CD), ensures that every code change is automatically processed to maintain quality and accelerate development cycles. Using GitHub Actions, developers can create custom workflows to streamline these processes and integrate them into their existing development pipelines.
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Technical SEO Guide: Become Google Friendly
In the competitive world of digital marketing, ensuring your website is “Google-friendly” is a must. Technical SEO is the backbone of an effective search engine optimization strategy, enabling your website to be easily crawled, indexed, and ranked by search engines. This comprehensive guide will walk you through the essential elements of technical SEO and provide actionable tips to boost your rankings and increase traffic.
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Yoast SEO Pros and Cons
In the ever-evolving world of search engine optimization (SEO), having the right tools can make or break your website’s visibility. Yoast SEO, a widely popular WordPress plugin, is often considered a go-to for content optimization. As for this website, it is also boosted by this plugin for a couple of reasons. But is it the right tool for you? Let’s dive into the pros and cons of Yoast SEO to help you decide.
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