In today’s world, digital advertising has transformed from a craft focused on messaging and creativity into a highly sophisticated, data-driven system. Behind every online ad you see—whether it’s a banner on a news website, a sponsored post in your social feed, or a video before your favorite YouTube clip—there’s an algorithmic process working to deliver the right message to the right person at precisely the right time. The essence of internet advertising lies in this core idea: optimization of attention through data.
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