While setting up GTM to track social media outbound clicks on my website using Google Analytics 4 (GA4), I encountered a few unexpected challenges. Tracking icon-based links — like those leading to Facebook or Instagram — wasn’t as straightforward as I thought. In this post, I’ll walk through what worked, what didn’t, and how I eventually set up a reliable solution using Google Tag Manager.
Tag: Link tracking
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How I Use GTM to Track Social Media Outbound Link Clicks